[syndicate] Re: [Ds

[Frederic Madre]

ooo


According to Mark Mears, Chief Marketing Officer of Blimpie International, 
Inc., the BLIMPIE "Super Summer" promotion is just one aspect of the 
company's ongoing efforts to redefine the sandwich category by increasing 
awareness of the BLIMPIE product superiority, unique, fresh-sliced 
preparation technique and category exclusive Panini Grills.

"It is our 40th Birthday this year and we want to make a big impression 
both with our hot new menu concepts and our exciting promotions," said 
Mears. "This year isn't just a milestone to celebrate BLIMPIE being 
'40-years young,' but also the revitalization of the brand and transition 
of BLIMPIE from a traditional neighborhood sub shop into a more consumer 
driven 'contemporary deli' complemented with the entertainment and fun. We 
want the world to learn what our millions of customers already know -- It's 
not just a sandwich, it's a BLIMPIE -- a remarkable sensory experience."

ray

f.

At 23:57 26/05/2004, you wrote:

>>Menu Items All Part of the Huge 'Super Summer' Promotion From BLIMPIE(R)
>
>
>gosh
>
>
>Introduction of Limited Time Panini-Grilled Sandwich & Salad Offerings:
>        To celebrate its "Super Summer," BLIMPIE will also bring back its most
>        popular limited time offering sandwiches and salads from the past 
> year.
>        Starting May 28th customers can choose from the New Orleans Blackened
>        Chicken Sub, the London Broil Club and the Stacked BLIMPIE 
> Best(R).  As
>        always, each sandwich features fresh, sliced ingredients and is
>        finished on a BLIMPIE Panini Grill.  Each sandwich is also 
> available as
>        a "Super Summer" salad.  Guests can also choose to "carb-count" their
>        grilled "Super Summer" Subs by having the sub roll replaced with low
>        net-carb BLIMPIE Carb-Counter bread.
>
>
>f.
>
>
>
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