NASCAR dads

[io]

They root for the American-made cars. They cheer the military flybys. 
They doff their caps for the pre-race prayer. They are also uncommonly 
brand-loyal — three times more likely to buy the brands of motor oil, 
laundry detergent, beer and cereal that sponsor racecars than other 
brands.

  That loyalty is what Bush is courting this election year.
http://seattletimes.nwsource.com/html/politics/2001858713_bush16.html

  "Bush is my guy, and that's the end of it. Even in politics, the 
politicians are smart enough to realize how big of a marketing tool 
that NASCAR is and the cars and drivers are."