___ R E A L T O K Y O MAIL MAGAZINE Vol. 61___

[Tetsuya OZAKI]

   R    E    A    L    T    O    K    Y    O    MAIL MAGAZINE
_____18_1_2002_Fri_vol.61___________ http://www.realtokyo.co.jp/
 


[This Week's Index]
 
(1) Tokyo Culture Diary
Vol. 20

(2) Tokyo Visitors' Book
Frank Le Petit

(3) Event Review
Boards of Canada, album listening party

 

This week's RT Picks:

art+cinema+music+stage+design+town = 44 events
including 13 new ones!

Check them out!
 
http://www.realtokyo.co.jp/


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(1) Tokyo Culture Diary
=================================================================

COMPOSITE editor Sugatsuke Masanobu is back from Paris and receives
guests such as "Stockholm New" editor Claes Britton, and others.

Read more at:
http://www.realtokyo.co.jp/en/composite/0020-sugatsuke.htm


=================================================================
(2) Tokyo Visitors' Book
=================================================================

Frank Le Petit is a French photographer/artist who is now based
in Tokyo, and has just shown his "Parisydneytokyo" exhibition at
"Sputnik PAD" in Minami Aoyama.

http://www.realtokyo.co.jp/english/visitors/visitors-e/petit.htm


=================================================================
(3) Event Review
=================================================================
 
On January 16 the long-awaited new Boards Of Canada album, "Geogaddi"
was unveiled at a listening party at Roppongi's new venue, ZONE.
Equipped with cassette tapes (is that really so much cheaper than
CDs?), and other promotion material, about 100 invited press and
music business people were scattered around the room. At around 9pm
the windows were covered with blinds, monitors started projecting
kaleidoscopic images onto the floor, and people switched attention
from their neighbors to the speakers.

One hour and a half later the place was nearly empty, and today
multiple cassette players are supposedly playing the "Geogaddi"
tape.

So, what was that 'listening party' for? I guess it was supposed
to be more than just a meeting of people to sit and listen to a CD.
But several dozen rather unimpressed guests that must now be trying
to form an opinion by listening to the tape show that the event alone
might not necessarily result in the product's massive press coverage.
It's a good idea to provide a listening environment that is nicer than
the average living room, but the team of Beatink/Beat Records - that
is otherwise doing a good job distributing WARP items in Japan - could
have thought better about how to accompany the music more effectively.

And it would have been so easy! Boards Of Canada's music is music of
light, music of colors. Yellow card to the guy who had the idea with
the blinds. Not that the room would have been flooded with sunlight, but
the venue's unique windows that break light from the outside like prisms
might have performed true miracles underlining BOC's psychedelic sound.
Damn those blinds!

The idea of listening parties is one that can be played around with,
and I hope that, in case this will be established as an alternative
form of record promotion, organizers will learn to care about the right
settings and avoid undesired effects. Thanks and congratulations, however,
to Beatink for taking the first step!

Andreas C. Stuhlmann,
Vice Editor-in-chief


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On RT next week:

- Out of Tokyo

- Tokyo Culture Diary

- Presents

and more…

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