Artist registers herself as company limited by shares!

[HUB]

>REPLIC**T Ltd - company information.html

>In today's art world the role of the artist has become
>indistinguishable from that of the corporation. Late
>capitalism has fully integrated artistic criticism and in turn artists
>have become capitalism's ground troops. Todays art is one of
>integration not resistance. In recognition of the extraordinary
>possibilities and potentials of such a coupling the artist Replic**t
>has taken the marriage of business and art to its logical end and
>registered herself as a private company limited by shares.



The art firm for imaginary products, PROTOPLAST AG was founded in Basel as
an «action company» in 1990 in response to the identity crisis in the
world of consumer goods. The firm is a pioneer and market leader in the
development, production and marketing of imaginary products. PROTOPLAST
understands imaginary products as brand names and their distinctive trade
marks. The firm raised its profile considerably with the launching of such
products as LIGHT® on Swiss TV channel SF1 in 1993, BOBO® at the
Kunsthalle Basel in 1995, GRAU® in the Culture Capital of Europe (Weimar
’99) in 1999, and INDEX® at Zurich’s Museum of Design in 2001. The
PROTOPLAST product family now numbers 18 products ranging from VVVIRUS® to
POM-0-PORN®.

http://www.protoplast.ch/profile.html


the etoy.CORPORATION is a controversial global player online since 1994.
etoy uses the corporate structure to maximize cultural value: the final
link in the value chain. for etoy the dramatic problems of globalization
are not to be solved by simply rejecting global markets, economic exchange
that drive companies, culture, individuals and politics.
by sharing risk, resources, maintaining a strong brand and maximizing the
shareholder value, the etoy.CORPORATION seeks to explore social, cultural
and financial value. etoy.SHAREHOLDERS invest time, knowledge, and ideas
(or simply finance) etoy.OPERATIONS which focus on the overlap of
entertainment, cultural, social and economic values. etoy.SHAREHOLDERS
participate in a dynamic artwork that takes place 24 hours a day in the
middle of society -- on and offline.

http://www.etoy.com/





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